High-growth companies that are both transformational and scalable are as desirable as they are hard to find and often come at a premium at later investment stages.
Over the last decade, the B2B category has come to epitomize value for investors hunting the next billion-dollar startup, particularly B2B SaaS platforms. B2B startups offer a higher return at a lower risk, particularly when compared with their B2C counterparts. Fittingly, investments in B2B SaaS have exploded these past few years as the verticalization of SaaS across all operating functions within the enterprise approaches a tipping point.
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